Laurie Goodman, Creative Leader & Copywriter

Creative Strategy

My creative strategy begins with the customer, always. This results in copy that truly connects—for results.

Copywriting

I write copy that translates brands’ products & services into clear, compelling, benefit-oriented communications that drive action.

Project Management

I'm that rare creative who also loves timelines, budgets and the constant triage of managing multiple projects.

Hi, I’m Laurie.

I'm a creative leader and writer with experience across a variety of categories and channels, and for brands large and small. I’ve built a career writing copy that connects with customers, builds brands and drives action.

Currently, I'm Vice President, Head of Creative Services for Marcus by Goldman Sachs, where I write, strategize and manage a team of copywriters and collaborate with designers and developers. We're an in-house agency that creates advertising, marketing emails, digital display ads, customer communications, internal comms, social media and more for a fast-growing consumer financial services business.

See a few samples below...and reach out if you'd like to see more...