Summary of qualifications

·   Versatile copywriter and editor with a strong customer-focus and skill for translating brands’ products & services into clear, compelling, benefit-oriented communications that drive action.

·   Collaborative creative leader. I bring people together to deliver consistent storytelling and visual execution across channels.

·   Variety of categories and channels, including financial services and e-commerce, with strong attention to detail and facility with legal/compliance issues

·   Ability to balance bottom-line performance with powerful creative concepts, on time and on budget

In my current role at Goldman Sachs:

I manage a copy and creative team producing 200+ marketing assets and customer communications, annually, across 5 businesses under the Marcus master brand. 

Results: I managed all creative, and provided all copy, for the Marcus multi-channel media campaign directed to AARP members, which resulted in lifts of 43% to 208% in all KPIs for brand perception and account opening. 

I'm a brand expert who is frequently sought out across the Goldman Sachs consumer business to ensure consistent, customer-focused, on-brand messaging.